Personal Information Protection Policy

Bayer Yakuhin, Ltd (hereinafter referred to as the “Company”) is fully aware that personal information is an essential property of individuals and securing personal information of all our customers and stakeholders is one of our social responsibilities. The Company is committed to comply with the Act on the Protection of Personal Information of Japan and other related legislation (hereinafter collectively referred to as the “Personal Information Protection Act”) and will endeavor to properly protect and manage such information in accordance with this Personal Information Protection Policy as set forth herein.


All the officers and employees of the Company (including contractors, temporary workers, part-time employees and such, the same shall apply hereinafter) understand this Personal Information Protection Policy and will endeavor to protect and maintain personal information, in order to become “a trusted and highly rated company” in the society.

1 . Compliance with the Laws

The Company will strictly comply with Personal Information Protection Act and this Personal Information Protection Policy, when handling Personal Information. For the purpose of this Personal Information Protection Policy, “Personal Information” means information of a living individual which can identify the specific individual.

2 . Acquisition of Personal Information

The Company will explicitly establish the purposes of use of Personal Information and notify and/or announce such purposes. The Company will acquire Personal Information in a lawful and appropriate manner.

3 . Use of Personal Information

The Company will use Personal Information only within the scope of the purposes of use of Personal Information unless otherwise the consent of the principal identified by the relevant Personal Information is obtained or unless authorized by applicable laws.

4 . Management of Personal Data

The Company will continuously take all measures necessary from technical and organizational point of view to prevent unauthorized access to personal data, loss, destruction, falsification and leakage of personal data. The Company will educate its officers and employees on proper handling of personal data.

5 . Provision of Personal Data to Third Party

The Company will not provide personal data to any Third Party without the consent of the principal identified by the relevant personal data or unless authorized by applicable laws.

For the purpose of this Personal Information Protection Policy, ”Third Party” means a third party as described in the Act on the Protection of Personal Information of Japan.

6 . Provision of Personal Data to Service Providers

To the extent necessary to achieve the purpose of use of Personal Information, the Company may outsource the handling of personal data to its group companies or external service providers. The Company shall select service providers, which handle personal data in an appropriate manner, and will supervise service providers as necessary and appropriate to ensure the security control of the personal data.

7 . Modification of The Personal Information Protection Policy

The Company will continuously improve the protection of Personal Information, and may modify this Personal Information Protection Policy as necessary.

8 . Request Concerning Retained Personal Data

When the principal identified requests disclosure, correction, suspension of use etc. of the relevant retained personal data under applicable laws and other related legislation, the Company will respond properly to such request.

9 . Inquiry Concerning Personal Information

The Company will establish internal structure to ensure prompt and appropriate response to inquiries and complaints from the principal identified concerning the handling of Personal Information.

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Purposes of Use of Personal Information

The purposes of use of the following Personal Information that the Company acquires shall be as listed below and related purposes. In addition, the Company conducts digital data analysis using Big Data, etc.


1. Personal Information of Physicians, Dentists, Medical technologists, Pharmacists, Pharmacies, Drug stores, and other medical experts

  1. provision, collection and analysis of information on proper use of pharmaceutical products and medical equipment
  2. provision, collection, analysis and distribution of information on quality, safety or efficacy of pharmaceutical products and medical equipment
  3. record and management of customers who buy our pharmaceutical products and medical equipment
  4. request, making agreement, organization, management, payment on writing, editorial supervision, consulting, lecture and meeting
  5. information gathering and market research on areas of medical science, pharmacy and medical equipment and research, finding and support for healthcare professional, researcher, and management of our customer
  6. request, conduct and manage clinical trials (including post marketing survey or other studies)
  7. management and operation of our website and mail magazine (including member management)
  8. application, notification and report to public offices

2. Personal Information of patients who use our products

  1. respond to inquiry of safety and proper use of pharmaceutical products and medical equipment, and provision, collection and analysis of information on such area
  2. collaboration and corresponding with patient advocacy group, announcement of events on pharmaceutical products and medical science
  3. compensation for incidents of pharmaceutical products
  4. share the safety information with alliance partners
  5. find and examine the proper treatment for patients
  6. application, notification and report to public offices

3. Personal Information of subjects of clinical trials (including post marketing survey or other studies)

  1. conduct trials and studies and analyze the result
  2. development, making strategy on our products, and provision of information
  3. application, notification and report to public offices

4. Personal Information of people who use our call center

  1. Examination and research of the inquiry, and respond to them
  2. application, notification and report to public offices
  3. provision, collection and analysis of information on our products

5. Personal Information of veterinarian, animal guardian

  1. provision, collection and analysis of information on animal drug, feed, and supplement, etc.
  2. record and management of customers and users of those who buy our animal drug, feed, and supplement, etc.
  3. provision, collection and analysis, distribution of information on quality, safety and efficacy of animal drug, feed, and supplement, etc.
  4. request, making agreement, organization, management, payment on writing, editorial supervision, consulting, lecture and meeting
  5. analyze and examine our customers (including end users)
  6. provision of support and after service, and respond to inquiry (customer center)
  7. management and operation of our website and mail magazine (including member management)

6. Personal Information of Wholesalers, agricultural cooperatives, agencies, other distributors

  1. Distribution of our products
  2. provision, collection and analysis of information on our customer relationship
  3. find and analyze our distributor

7. Personal Information of customer on Consumer Health products

  1. provision, collection and analysis of information on our CH products
  2. management and operation of our website and mail magazine (including member management)
  3. respond to inquiry
  4. conducting promotion and questionnaire
  5. distribution, collection and payment on products

8. Personal Information of governmental officers and relevant organizations

  1. identify the person in charge of our business
  2. advice and consultation on our business
  3. improvement of our business
  4. organize meeting and conference
  5. information sharing on our business
  6. application, notification and report to public offices

9. Personal Information of member of trade association

  1. information sharing on the industry
  2. information sharing on our business
  3. organize meeting and conference
  4. seek and proceed alliance activities

10. Personal Information of media personnel and journalists

  1. identify the person in charge of our business
  2. report, press release
  3. examine and improve our press activities
  4. organize meeting, conference, etc.
  5. information sharing on our business
  6. advertisement

11. Personal Information of employee of vendor and service provider

  1. select vendors
  2. entrustment of business
  3. improve our procurement activities
  4. payments, issue documents, manage contracts, etc.

12. Personal Information of applicants and candidates

  1. handle application
  2. communicate with applicants
  3. hiring procedure

13. Personal Information of employees and his/her family

  1. salary, incentive, evaluation, benefits, organizational management, human development, keep health and security
  2. establish internal infrastructure
  3. use of company facilities, support travel, and other employee support
  4. internal communication

14. Personal Information of uses of our contact office

  1. examine, research and respond to inquiry
  2. provision, collection and analysis of information on Bayer's business

Provision of Personal Data to Third Party

The Company may provide personal data of Physicians, Dentists, Nurses, Pharmacists, Pharmacies, Drug stores, and other medical experts to manufacturers, distributors, medical experts, and others.


(1) Purpose of use of personal information

Same as described in “Purposes of Use of Personal Information”


(2) Contents of personal information to be provided

Name, age, date of birth, mail address, phone number, department to which the person belongs, place of work, position, old school, and other information related to drug prescription and research


(3) Means of provision

We provide orally, in writing, or by electromagnetic means.


(4) To discontinue the provision of personal data to third party

In case of requests concerning suspension of use of the retained personal data, please contact our group Personal Information Office as described at the end of this policy.

Joint use of personal information

  1. The Company uses personal data included in “Medical Database” administrated and operated by Nihon Ultmarc Inc. jointly between specific individuals or entities.


    [Name of the individual or business operator responsible for the management of the personal data is as below]


    Nihon Ultmarc Inc.


    To see the items of the personal data used jointly, the scope of the joint users, the purpose for which the personal data is used by them, Please refer to the website of Nihon Ultmarc Inc.



  2. The Company uses personal data held by the Company jointly between our ultimate parent company, Bayer AG and affiliates.


    [Name of the individual or business operator responsible for the management of the personal data is as below.]


    Bayer Yakuhin, Ltd.


    [Items which are used jointly]


    • name, age, date of birth, mail address, telephone number, area of medical practice, workplace, position, title, old school, and other information on prescription of healthcare professional and researcher
    • name, workplace, position, mail address, telephone number, and other information for corresponding
    • name, age, sex, institution, clinical history, safety information of patients, and users of our products
    • name, workplace, area of practice, and other information on execution of operation of vendor and professional
    • name, age, date of birth, mail address, telephone number, division, position, salary, benefits, and other information on service of employees
    • name, address, age, wok history and other information of applicants

    [purpose of use]


    same as described in “Purpose of use”


  3. The Company uses personal data held by the Company jointly between our license partners and other alliance partners (including co-promotion and co-marketing)


    [Name of the individual or business operator responsible for the management of the personal data is as below.]


    Bayer Yakuhin, Ltd.


    [Items which are used jointly]


    • name, age, contract information, workplace and other information on prescription, of healthcare professional
    • safety information (including age, sex, institution, clinical history, adverse effect) of patients

    [purpose of use]


    same as described in “Purpose of use”

Use of Cookies

This website uses so-called “Cookies”. Cookies are small text files that are stored on your hard drive via your browser. They store certain information (e.g. your preferred language or site settings) that your browser will retransfer to us upon your next access to our website.

We use two categories of Cookies: (1) Cookies required for technical purposes, without which the functionality of our website would be reduced, and (2) optional Cookies:

Cookies required for technical purposes

Name of Cookie Information stored Purpose Lifespan Provider
uid, uvc, _atuvc, etc… Ids of the user in social media AddThis social sharing widgets like "AddThis, Facebook, Twitter, Google+, etc..." From session to 2 years Social Media
BC_BANDWIDTH, etc… Information about required bandwidth For streaming service like "Brightcove" Session Brightcove
cart, etc… Cart information and the content Handle articles that are put into cart Session Website
ConfirmationFlag, etc… Confirmation screen flaf Capture whether confirmation flag was set Session Website
PHPSESSID, BAYERAUTH_SESSIONID, MCHECKED, WHGUV, etc… Session information Encrypted information, containing end user's browser capabilities, containing login status when using authentication From session to 1 year Website
fontsize, style, flag, etc… Store font style information Layout configuration From 1 month to 1year Website
WHGACE8002,WHGACE, _gat, __utmt , etc… This Cookie does not store any data traceable to individual persons. For or statistical analysis system like "SiteCatalyst, WebTrends“ or “Google Analytics”. Load balancer cookie to ensure correct website behaviour. From 10 minutes to 1 day Web Analytics
UniqueID, WT_CONSENTMGR, ACOOKIE, s_getNewRepeat, s_vi, s_fld, etc…

_ga, __utma, __utmb, __utmc, __utmz, __utmv
Unique and randomly generated ID For statistical analysis system like "SiteCatalyst, WebTrends“ or “Google Analytics”. The anonymous identification of a visit for statistical analysis in order to optimize the website. No personal data is collected. From session to 5 years Web Analytics

Of course you may visit our website without any Cookies being used. In your browser, you may at any time restrict or deactivate the use of Cookies. This may, however, have a certain negative impact on the functionality and user-friendliness of our site.

Web analysis

Our website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

To analyse your use of our website, we use, among others, the Cookies described in more detail in the above table. The information collected by Google in connection with your use of our website (e.g. the referring website, which of our webpages you visit, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analysed; the respective results will then be made available to us in an anonymised form. In this process, your usage data will not be connected to your full IP address. We have activated on our website the IP anonymising function offered by Google, so that the last 8 digits (type IPv4) or the last 80 bits (type IPv6) of your IP address are deleted. Moreover, Google is certified under the EU-USPrivacy Shield, which ensures an adequate level of data protection with respect to the processing of data by Google in the US.

For further information on Google Analytics please refer to the Google Analytics Terms of Service, the Google Analytics security and privacy principles, and the Google Privacy Policy



Revised April 1, 2017