Personal Information Protection Policy

Bayer Yakuhin, Ltd (hereinafter referred to as the “Company”) is fully aware that personal information is an essential property of individuals and securing personal information of all our customers and stakeholders is one of our social responsibilities. The Company is committed to comply with the Act on the Protection of Personal Information of Japan and other related legislation (hereinafter collectively referred to as the “Personal Information Protection Act”) and will endeavor to properly protect and manage such information in accordance with this Personal Information Protection Policy as set forth herein.


All the officers and employees of the Company (including contractors, temporary workers, part-time employees and such, the same shall apply hereinafter) understand this Personal Information Protection Policy and will endeavor to protect and maintain personal information, in order to become “a trusted and highly rated company” in the society.

1 . Compliance with the Laws

The Company will strictly comply with Personal Information Protection Act and this Personal Information Protection Policy, when handling Personal Information. For the purpose of this Personal Information Protection Policy, “Personal Information” means information of a living individual which can identify the specific individual.

2 . Acquisition of Personal Information

The Company will explicitly establish the purposes of use of Personal Information and notify and/or announce such purposes. The Company will acquire Personal Information in a lawful and appropriate manner.

3 . Use of Personal Information

The Company will use Personal Information only within the scope of the purposes of use of Personal Information unless otherwise the consent of the principal identified by the relevant Personal Information is obtained or unless authorized by applicable laws.

4 . Management of Personal Data

The Company will continuously take all measures necessary from technical and organizational point of view to prevent unauthorized access to personal data, loss, destruction, falsification and leakage of personal data. The Company will educate its officers and employees on proper handling of personal data.

5 . Provision of Personal Data to Third Party

The Company will not provide personal data to any Third Party without the consent of the principal identified by the relevant personal data or unless authorized by applicable laws.

For the purpose of this Personal Information Protection Policy, ”Third Party” means a third party as described in the Act on the Protection of Personal Information of Japan.

6 . Provision of Personal Data to Service Providers

To the extent necessary to achieve the purpose of use of Personal Information, the Company may outsource the handling of personal data to its group companies or external service providers. The Company shall select service providers, which handle personal data in an appropriate manner, and will supervise service providers as necessary and appropriate to ensure the security control of the personal data.

7 . Modification of The Personal Information Protection Policy

The Company will continuously improve the protection of Personal Information, and may modify this Personal Information Protection Policy as necessary.

8 . Request Concerning Retained Personal Data

When the principal identified requests disclosure, correction, suspension of use etc. of the relevant retained personal data under applicable laws and other related legislation, the Company will respond properly to such request.

9 . Inquiry Concerning Personal Information

The Company will establish internal structure to ensure prompt and appropriate response to inquiries and complaints from the principal identified concerning the handling of Personal Information.

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Purposes of Use of Personal Information

The purposes of use of the following Personal Information that the Company acquires shall be as listed below.


 (1)Personal Information of Physicians, Dentists, Animal doctors, Radiation technologists, Medical technologists, Pharmacists, Pharmacies, Drug stores, and other medical experts and Commercial grower

  • provision and collection of information on proper use of pharmaceutical products, radiology equipment, animal drugs, and feedstuff;
  • provision and collection of information on quality, safety or efficacy of pharmaceutical products, radiology equipment, animal drugs, and feedstuff;
  • establishment of networking with customers who purchase our products such as pharmaceutical products, radiology equipment, animal drugs, and feedstuff;
  • examination regarding utilization or user’s needs of our products such as pharmaceutical products, radiology equipment, animal drugs, and feedstuff;
  • provision and collection of medical information or academic information;
  • provision and collection of information for the purpose of holding exhibitions or lectures including management of candidates for speakers and sending invitations;
  • investigation and research regarding pharmaceutical products, radiology equipment, animal drugs, and feedstuff;
  • request and conduct of clinical trials, post marketing survey or other studies;
  • approval of membership registration regarding Company’s website and communication with members;
  • notification and report to public offices;
  • other purposes identical to those mentioned above.

 (2)Personal Information of individuals who contact with Company’s public relations department, call center, or any other customer's primary contacts

  • examination/investigation of and taking measures against the content of consultation and report;
  • notification and report to public offices;
  • provision and collection of information on our products;
  • other purposes identical to those mentioned above.

 (3)Personal Information of general consumers

  • provision and collection of information on warranty of our products;
  • approval of membership registration regarding Company’s website and communication with members;
  • examination and investigation on what consulted and reported;
  • notification about application for campaigns or surveys, necessary confirmations, analysis of the result, and improving our services if needed;
  • other purposes identical to those mentioned above.

 (4)Personal Information of individuals related to business partners and customers of the Company

  • sales promotion, development and market analysis of our products;
  • provision and collection of information on our products and services, publicity activities, provision of publications;
  • collection and provision of information on conducting events, information sessions and meetings, etc.;
  • surveys;
  • settlement of transactions including payment, invoicing and contract management;
  • administrative communications;
  • other purposes identical to those mentioned above.

 (5)Personal Information of individuals related to Government Administrative Organ and other organs concerned

  • administrative communications.

 (6)Personal Information of Applicants

  • provision of information/materials, receipt of applications or inquiries regarding recruitment;
  • communication with and provision of information of the Company to applicants for recruitment;
  • hiring procedure;
  • personnel management and training for those who have received formal employment offers;
  • other purposes identical to those mentioned above.

 (7)Personal Information of Employees

  • payment of remuneration, personnel matters, evaluation, career development, employee benefits, safety and health control;
  • submission and report to government and municipal offices;
  • administrative communications;
  • other purposes identical to those mentioned above.

Provision of Personal Data to Third Party

The Company may provide personal data of physicians, dentists, animal doctors, pharmacists, pharmacies, drug stores, and other medical experts to manufacturers, distributors, medical experts, and others.


(1) Purpose of use of Personal Information

Same as described in “Purposes of Use of Personal Information”


(2) Contents of personal data to be provided

Name, age, date of birth, mail address, phone number, department to which the person belongs, place of work, position, old school, and other information related to drug prescription and research


(3) Means of provision

Orally, in writing, or by electromagnetic means.


(4) To discontinue the provision of personal data to third party

In case of any requests concerning suspension of use of the retained personal data, please contact our group Personal Information Office as described at the “Inquiries”.

Joint use of personal data

  1. The Company will jointly use personal data included in “Medical Database” administrated and operated by Nihon Ultmarc Inc..

    [Name of the business operator responsible for the management of the personal data]

    Nihon Ultmarc Inc.

    To see the items of the personal data used jointly, the scope of the joint users, the purpose for which the personal data is used by them, please refer to the website of Nihon Ultmarc Inc..


  2. The Company will jointly use personal data which is owned by the Company with its ultimate holding company Bayer AG and its affiliated companies.

    [Name of the business operator responsible for the management of the personal data]

    Bayer Yakuhin, Ltd.

    [The items of the personal data]

    • Medical experts’ name, age, date of birth, mail address, phone number, department to which the person belongs, place of work, position, old school, and other information related to drug prescription and research.
    • Employees’ name, age, date of birth, mail address, phone number, department to which the person belongs, position, and other information related to their work.

    [Purpose for which the personal data is used by them]

    Same as described in the “Purposes of Use of Personal Information”.

Use of Cookies

This website uses so-called “Cookies”. Cookies are small text files that are stored on your hard drive via your browser. They store certain information (e.g. your preferred language or site settings) that your browser will retransfer to us upon your next access to our website.

We use two categories of Cookies: (1) Cookies required for technical purposes, without which the functionality of our website would be reduced, and (2) optional Cookies:

Cookies required for technical purposes

Name of Cookie Information stored Purpose Lifespan Provider
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BC_BANDWIDTH, etc… Information about required bandwidth For streaming service like "Brightcove" Session Brightcove
cart, etc… Cart information and the content Handle articles that are put into cart Session Website
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PHPSESSID, BAYERAUTH_SESSIONID, MCHECKED, WHGUV, etc… Session information Encrypted information, containing end user's browser capabilities, containing login status when using authentication From session to 1 year Website
fontsize, style, flag, etc… Store font style information Layout configuration From 1 month to 1year Website
WHGACE8002,WHGACE, _gat, __utmt , etc… This Cookie does not store any data traceable to individual persons. For or statistical analysis system like "SiteCatalyst, WebTrends“ or “Google Analytics”. Load balancer cookie to ensure correct website behaviour. From 10 minutes to 1 day Web Analytics
UniqueID, WT_CONSENTMGR, ACOOKIE, s_getNewRepeat, s_vi, s_fld, etc…

_ga, __utma, __utmb, __utmc, __utmz, __utmv
Unique and randomly generated ID For statistical analysis system like "SiteCatalyst, WebTrends“ or “Google Analytics”. The anonymous identification of a visit for statistical analysis in order to optimize the website. No personal data is collected. From session to 5 years Web Analytics

Of course you may visit our website without any Cookies being used. In your browser, you may at any time restrict or deactivate the use of Cookies. This may, however, have a certain negative impact on the functionality and user-friendliness of our site.

Web analysis

Our website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

To analyse your use of our website, we use, among others, the Cookies described in more detail in the above table. The information collected by Google in connection with your use of our website (e.g. the referring website, which of our webpages you visit, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analysed; the respective results will then be made available to us in an anonymised form. In this process, your usage data will not be connected to your full IP address. We have activated on our website the IP anonymising function offered by Google, so that the last 8 digits (type IPv4) or the last 80 bits (type IPv6) of your IP address are deleted. Moreover, Google is certified under the EU-USPrivacy Shield, which ensures an adequate level of data protection with respect to the processing of data by Google in the US.

For further information on Google Analytics please refer to the Google Analytics Terms of Service, the Google Analytics security and privacy principles, and the Google Privacy Policy